Jen Mulford is a board certified Holistic Health Coach, Certified Personal Trainer and Corrective Exercise Specialist through the National Academy of Sports Medicine, Entrepreneur, Author, Speaker. ​

I’m so happy that you’ve landed here and we get to take this Plant-Based journey together.

I’ve been in the health and fitness industry since I was 19 years old...over 30 years!

Over those years I have helped literally hundreds of women transform their lives through my studio, PsycleZone™️, my book 4-Week Clean Eating Kick Start, my programs like Second Half Sisterhood and Design Your Decade, my private coaching practice and now this 30-Day Plant Based Program.

Want to know a secret? I am not a vegan or a vegetarian. I'm not a fan of putting labels and absolutes on my dietary choices. But I do believe that the more plants I eat, the better my body feels. There's no denying that more veggies will make your body feel and run healthier. So, I try to maintain a mostly plant-based lifestyle. I don't do it perfectly and I won't expect you to ether. So, give it a try. The planning is all done. All you have to do is jump on in! 

Just by signing up for this program, you’ll take an important step toward feeling more vibrant, healthy, and energized!
Adopting a plant–based diet (even if it’s just for a few weeks) can be a life-changing experience, as well as an amazing move for your health.
This program has been carefully crafted and is LOADED with antioxidants and nutrients that will help your body THRIVE. 
You'll have immediate access to:

• 38 page Success Manual to guide you through the program and help you set yourself up for a successful 30 days.
• Weekly Meal Guides and Grocery Lists. All the guesswork is done for you. Save yourself time and sanity by following the weekly plan. The Success Guide offers options for swaps to help you personalize the plan as needed. 
• 33 page Recipe Manual packed full of delicious plant based meals, snacks, smoothies and more. 
• Full Macro & Nutrition Guide so to help you stay on track and assist in ensuring you meet your goals. 
• Client Worksheets to help you keep track of your goals and your progress. 
  • Goal Setting Worksheet
  • Personal Commitment Statement
  • Measurement Worksheet NOTE: This is my least favorite part. But many like it, so it stays for now. However, I challenge you to make this a time of abundance and self-care, and not another restrictive process to make yourself smaller. Do this for the love of your body, whatever it's size. 
  • Getting Started Checklist

This program has everything you need to kick start your Plant Based lifestyle.

Sound familiar? It does to me!

It's not odd for clients to be ready to make some changes but reluctant to change everything at once. I get that! 

That's the beauty of this program. You can work at your own pace.

Want to go all out and do it just like it's laid out in the program? Great!

Want to choose a couple of meals a week? Great!

It's your program and you should go at your pace. 

You can customize this program to be as much or as little as you're ready for it to be. This program will give you a treasure trove of meals, shopping lists and inspiration but you are in control of the depth of your program. No stress!

Have more questions? 

I'm happy to answer any questions you have about this program! 

Just drop me an email at hello@jenmulford.com and I'll get back to you right away. 

Here are a few Frequently Asked Questions about this program: 

Is it Vegan?
Yes with the exception of honey. To make it vegan simply swap the honey for one of the suggestions in the Success Manual. 

Is this a weight loss program? 
While some will find that they lose weight simply by being more intentional while on this program, some may not. Weight loss in individual and depends on your personal needs and what you put into the program. This program is aimed at creating a more healthy lifestyle by incorporating more plant based foods into your life. 

Do I have to go completely vegetarian or vegan to follow this program?
While the program is set up to offer you 30 days of complete meals, how many you decide to follow are up to you. Maybe you want to start eating two meatless meals a week, this is a great resource. 

But where do I get my protein?
It’s a common misconception that vegetarians don’t get enough protein. They actually do... as long as they follow a healthy, intentional diet. Protein isn’t found only in animal products – it’s also found abundantly in plants. The Success Manual walks you through all the protein sources you'll encounter in your program and just in case you're concerned about the amount of protein we've included a full MACRO Breakdown of every meal so you can be sure you're on track.